Last updated: 7/2009

media training.
Even with decades experience as a journalist I was disappointed when, on a recent media training assignment in Asia, I heard the story of a local manager who'd been hoodwinked by a Western media outfit. The TV crew was trying to tie in militarism with a mining company this woman worked with. They suggested her company was talking to communist rebels even though they were 500 kilometres away.
Does it frustrate you that you've been hoodwinked, maybe lied to, perhaps taken out of context, had your remarks ignored or been taken advantage of by Western journalists or their producers or researchers? The reason you, and many others, may not have won in a media encounter is because those journalists are involved in such a competitive industry that some of them might do anything to get "the story" (even make it up sometimes), leaving you feeling like you're swimming in a sea of sharks!
Back in Asia, the female employee was still being pressured by that crew - "Would you talk to the rebels? Could you talk to the rebels? Is it possible you could talk to the rebels?" they pressed and pressed until, finally, this non media-trained manager gave in and, mainly for peace, agreed that, yes, it was possible her company could talk to these rebels.
The crew immediately finished the interview. They had what they came for - an admission that fitted in with their pre-conceived storyline even though that particular admission was wrong and potentially detrimental to the company.
That manager needed this e-book.
I've always said I would never swim with sharks, unless I was protected, because I was in their territory. Well, this e-book is the cage you need before going near Western journalists. I'm not saying all of them are a threat to you, just some. But they're the ones you need to be wary of.
Four days after we went live with this site, British Prime Minister Tony Blair lashed out at the media, saying they were "like feral beasts, just tearing people and reputations to bits but no-one dares miss out." You can see him at our blog, http://www.mediatrainingebook.com/blog.
Also just after we went live with this site, the coal carrier Pasha Bulker ran aground at Nobby's Beach at Newcastle. I was involved with the salvage operation (filming for several oil spill agencies) and could not believe the beat-up perpetrated by the media over a non-existent oil spill. See more details at my blog - web address above!
If you're in Asia, Africa, Eastern Europe or an Arab region and need to deal with Western media (whether you're Western or not) you will benefit greatly from this e-book.
If you're based in a Western country like Western Europe, USA, Canada, Australia or New Zealand you will also benefit greatly from this e-book - again, whether you're Western or not.

Written by an Australian journalist - regarded as the hardest to handle
It's been said that if you can handle an Australian journalist, particularly television or radio current affairs, then you can handle any Western journalist in the world.
Fleet Street might be known for its tabloid press journalists and grubby headlines and America might be known for some right-wing shock jocks. But, if you really want to test your mettle in journalistic jousting try an Aussie crew any day.
Have a look at this short TV news story in which Australia's Defence Force Chief had a lot of trouble handling journalists quizzing him over the infamous "children overboard" incident in which the Government had claimed refugees on a particular boat had thrown their children overboard to gain entry to Australia.

That sort of media conference is not easy to handle and is typical of how the Western media might treat you, particularly if they suspect you of wrongdoing.
It can be very much like swimming with sharks and just as deadly,
unless you know what you're doing!
This world-first multi-media e-book gives you that knowledge - the knowledge that no journalist is going to impart.
You'll benefit from:?
A better understanding of how Western media operate
Increased confidence to deal with Western journalists and crews
The ability to get more free publicity for you and/or your organisation
Increased confidence to deal with?people generally (job interviews, workplace meetings)

Author's Background
Graham Kelly cut his journalistic teeth in Australia, in both radio and television news and current affairs. After a 20 year career spanning all the important positions of reporter, chief of staff, producer, deputy director of news and director of news he turned from poacher to gamekeeper and now trains executives worldwide in how to handle the Western media.
He's renowned for tough interviews that prepare you for the worst media encounter but, at the same time, critiques that are firm, fair but compassionate.
Globally, his media training workshops have been endorsed in Canada, USA, United Kingdom, Thailand, Singapore, Laos, The Philippines, New Zealand and all around Australia with many participants vowing to use their newly acquired skills in general communications as well as in media encounters.
Here is some feedback from recent media training workshops. These comments will give you a better understanding of what people think of his skills in this vital area of media training.
"Excellent - great refresher but learnt a lot"
Dr Stephen Judd, Chief Executive, Hammond Care
Sydney, NSW, Australia

"This is an area that I fear and I found the training confronting but excellent for facing and dealing with the fear. Brilliant training! Well presented. Information was relevant and current."
Julie Walker, Childcare Operations Manager, WPC Childcare
Woodend, Victoria, Australia

"Very good training with lots of good, up-to-date examples. Should have done it 10 years ago. Essential requirement for any senior or executive manager."
Peter Albert, General Manager LXML (Oxiana Ltd),
Sepon Copper/Gold Mine, Laos

"It was called 'media training' but I felt the real relevancy for me is in handling being 'interviewed' at any time in my day to day job with work colleagues. It really is a good communication training program. The use of multi-media tools was excellent and the apparent knowledge and media background of the presenters certainly gave high quality."
Greg Scrimgeour, Information Technology,
BHP Billiton Cannington, Australia

"I learned/acquired a good number of pointers which will guide me through especially when facing people from all walks of life and, to some extent, difficult people."
Sol Mari Sato, Research & EMS Coordinator,
Sagittarius Mines, Tampakan, South Cotabato, The Philippines

"Very educative and instructive. I think the subject has been very interesting and made much more interesting by the Kelly team; well done!"
Colonel Zulfiquar Ali Khan, Security & External Affairs Manager,
BHP Billiton (Pakistan) Pty. Ltd.

"Nice mixture of theory, feedback and practise in an informal, non-threatening environment."
Steve Walker, Business Unit Leader,
BP Exploration, Vietnam, Singapore

"It was obvious that the training was delivered by presenters with a great deal of experience in media matters in a very professional manner."
Michael O'Brien, CEO, G-Force Recruitment,
Woodend, Victoria, Australia

"Excellent. Candid, positive and good content. Especially useful for our Emergency Management Team!"
Tom Walker, Systems Manager,
BHP Transport and Logistics, San Francisco

"Great information. The instructors were experienced which is always a plus. The level of involvement was exacting."
Lloyd Wedblad, Senior Supply Chain Analyst,
BHP Transport and Logistics, San Francisco

"Thoroughly enjoyable training experience. The trainers are obviously very experienced and are good at sharing their knowledge with us."
Grant Weaver, Business Adviser, BHP Transport and Logistics,
Mt. Maunganui, New Zealand
All those people saw and heard our multi-media theory presentation as part of their training and that theory IS IN this e-book. But let me tell you something!
There's far, far more information, detail and examples in this e-book than anyone undergoing our training receives on the day.
HOW BAD CAN IT BE?
You know how bad it can be.
You wonder what the journalist is going to ask you, in fact you agonise over that;
You were taken 'out of context';
You wonder where to look in a TV interview;
You're not sure how to get your points across;
You weren't really prepared and ready for the interview;
You don't like the sound of your own voice;
They're going to cross live to you but you still don't know where to look;
She's about to end the interview but you haven't made your main point - what do you do?
Your personal views differ to your organisation's policy;
It's talkback radio and suddenly they spring a surprise critic on you;
What do I do if I can't answer the question?

Added to that are the cultural differences, particularly in Asia, Africa, Eastern Europe or an Arab country and these can make it far too easy for a Western journalist to completely walk all over non-Western interviewees.
In that recent Asian training, my team had to do a lot of work to convince the workshop participants to stand up to our questioning, our assumptions, our ill or pre-conceived notions that we were putting forward as practice for them. To do that just wasn't in their gentle nature or culture. Without training, they would have been very vulnerable in any interview with Western journalists!
You've read the earlier Asian story that really alerted me to the need for this e-book.
Well, there's more.
Some six months after that earlier event, another Western media outlet approached the same mining company and asked if the several guards they noticed at the mine site were armed. They were told they were, but only to discourage theft from the project.
This TV crew then asked for and finally obtained more armed men by getting local villagers involved. They then got the group to run through the compound holding their weapons up - commando style.
Once more, the sharks had circled, eaten and spat out, like they sometimes can when you're dealing with the Western media. Great imagery for their TV report but nothing involved with the truth!
BUT WAIT, THERE REALLY IS MORE!
On another occasion I was training in Thailand and I advised the participants to consider religious sensitivities because my Christian client had staff scattered across Asia where many other religions were involved.
Certain satellite shows were being beamed into all the countries represented in our training group so comments made in one country, for instance, might not be acceptable in another country in the satellite footprint due to these religious differences.
An important point that might not have occurred to the Western journalists who were putting the program together for the region rather than for individual countries.
YOUR CAGE FOR THOSE SHARKS
Relax. Managing The Media 3rd Edition is the steel cage you need to be able to effectivedly deal with those of the Western media people who might be pesky. This is the multi-media e-book you've been waiting for probably without even realising it.
The Table of Contents shows you the wide range of important topics covered in this innovative product. There are some 200 pages in this document but that's misleading because of the extra minutes in the video and audio files contained within those pages.
This is a BIG book in many, many ways!
TABLE OF CONTENTS
Legal Stuff
About The Author
Foreword
Chapter 1Some Media Examples
Chapter 2Who Are You Dealing With?
Chapter 3 So How Do You Deal With Them?
Chapter 4 The Press
Chapter 5Television
Chapter 6Radio
Chapter 7 New Media
Chapter 8 Some Golden Rules
Chapter 9 The Media Conference
Chapter 10 Staging Media Events
Chapter 11 General Pointers
Chapter 12Common Queries
Chapter 13 Media Training Workshops
Chapter 14Final Thoughts

The Third Edition
When Graham Kelly bought out the 2nd edition of Managing The Media these were some of the comments made:
"Managing the Media offers an insight into the media that can only be gained through extensive hands-on experience....."
"Even in explaining complex ideas and shuffling his way around media jargon, Kelly manages to write in a smooth, involving and easy-to-read style that would be one of the best features of this book....."
"His advice is very pro-active and if taken, should make any reader into a competent user of the media. The countless anecdotes, stories and colourful illustrations increase the entertainment value in reading this book."
"In the raft of people who feel that they have the skills to pass on these media skills, it becomes very obvious that only a few of these providers have actually 'been there'. This is where Graham Kelly clearly stands out with his extensive media background..."
These attributes have been kept in the new edition of this reference work and I'm sure you'll be pleased with its easy-to-read style and countless tips and tricks to help you tame the Western media.
You'll be especially pleased with the numerous video, audio, print and internet examples that are scattered throughout this true multi-media e-book. All technology and other changes have been updated since the 2nd edition of this book so you'll be completely up-to-date with how the Western media operate today.
But, don't take my word for it. Download the free sample now. It contains the Front of Book material as well as part of the chapter on New Media. This'll give you a good feel for Managing The Media 3rd edition. You can then come back here and purchase this must-have training book.

GET YOUR FREE SAMPLE OF THE EBOOK NOW

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QUESTIONS TO CONSIDER
Are you scared of dealing with the media?
Are you losing valuable free publicity because of that fear?
Have you been burnt by the media in the past and now too frightened to go near the Western media again?
Would media exposure help you and/or your organisation?
Would you like to be more confident in your dealings with the Western media?
Are you studying media and want to know what the corporate world is being told about media?
If you answered yes to any of those questions, you need this new world-first, full multi-media e-book from media training expert, Graham Kelly.
WHAT PRICE WOULD YOU PUT
ON SUCH KNOWLEDGE?
US $900? How about $400? Would $400 be a worthwhile investment if this multi-media e-book helped you deal with the Western media so you and your organisation can improve, maintain or repair your reputation. What price would you put on that? What price would your shareholders or stakeholders put on such reputational management?
Okay, how about $297?
No, that was going to be the price but I've dropped it even further so more people can afford to learn how to tame that media beast. The price? A low $197.
But wait! We want a lot of business people to download this e-book so they can really protect themselves against the sharks that are out there in media land. You can invest in this world-first multi-media e-book right now for only US$47. You can download it instantly, even if it's 3am in your country.

DON'T FORGET OUR GUARANTEE!
We're so confident of this product we 're willing to offer a full 56 day money-back guarantee. If, for any reason, you're not satisfied with this multi-media e-book at the end of that time, simply email us at guarantee@mediatrainingebook.com and we'll offer a full refund. No questions asked!

So, for the very reasonable price of only US$47, you can have instant access to MANAGING THE MEDIA, 3rd edition.

That's right - a very low US$47.

Click on the secure payment link below to pay via Clickbank (either credit card or PayPal) and you will be directed to the download page for this multi-media e-book that really is a terror-reduction manual.
If you prefer to pay by cheque or money order just send that with your name, email address and phone number to our address below. You will need internet access to download this e-book and to access its multi-media content.
Kelly Communications Pty Ltd
38 Jessica Close,
Wantirna South Vic. 3152 Australia
* Please note that if you live overseas, and want to send a cheque or money order, you must send an International Bank Draft.
Don't delay. Act now and get this innovative media training reference work so you can start winning with the Western media as soon as possible.
TECHNICAL INFORMATION
Note - this e-book will work only on a Windows PC running Windows 98/ME/2000/XP and you must have an internet connection to register the book the first time you use it and to access the multi-media content each time you use it. After payment, you will be dire